A simple yet really creative advertisement from Gojek Company, an Indonesian on demand multi-service platform and digital payment technology group based in Jakarta. This Billboard is placed in the busiest and heaviest traffic road in Kuningan, Jakarta, Indonesia.
The content of this billboard is a satire to people who used their own vehicle for being selfish and also contributed in Global Warming. The content is what Indonesian called "curhatan" or confide if they (the reader) can arrive to their office faster, can go home faster, and how they can have a better mood without traffic jam.
What I called creative in this advertisement, are how they have the idea to put such a long writing as an advertisement in the busiest road as they know that road is always have the heaviest traffic even day or night.
Also in the end of the "confide" they say "Mari kembali ke kenyataan. Dari tadi belom nyampe perempatan kuningan juga? Gojek-in aja." if i translated it to english "Lets get back to reality. (After reading the confide until the end) in this whole time you haven't arrived to Kuningan intersection yet? Let's use gojek."
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